Ethicists Are Ready to Kick Some Derrie-Air
Travel Blog • Elyse Franko • 06.10.08 | 3:47 PM ET
It seems some readers didn’t like being the butt of the Derrie-Air campaign’s joke.
Travel Blog • Elyse Franko • 06.10.08 | 3:47 PM ET
It seems some readers didn’t like being the butt of the Derrie-Air campaign’s joke.
Elyse Franko is a Long Island native, a graduate of the American University School of Communication in Washington, D.C., and a former World Hum intern. During her time at university, she wrote and edited for several campus publications and fostered her love for traveling by spending time abroad in Istanbul, Turkey, and Berlin, Germany. She currently works as a teaching assistant in Vienna, Austria.
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Ling 06.11.08 | 12:13 AM ET
From a media ethics point of view, it does seem wrong for these papers to put an ad like this without a disclaimer. But from an ad campaign point of view, this argument about whether or not there should have been a disclaimer is sure to make the whole campaign an even bigger hit.