Tourism Promotion Through ... Food Trucks?

Travel Blog  •  Eva Holland  •  10.20.10 | 1:10 PM ET

The Wall Street Journal notes a potential new trend: Foreign tourism boards stirring up interest abroad by offering free food-truck meals to entice potential visitors. Here’s reporter Sumathi Reddy:

Foreign countries are increasingly hoping food is the key to New Yorkers’ hearts—and purse strings. In June, the Bahamas Ministry of Tourism had a Treats & Tweets truck dishing out free Junkanoo drumsticks (chicken wings), Bahamian macaroni and cheese and virgin Bahama Mamas for a week. “It was promoting tourism and travel to the Bahamas using food as a conduit,” said Chelsey Lutz, a spokeswoman for the ministry.

This is one form of promotion I can definitely get behind. (Via @collazoprojects)

Tags: Food, Nation Branding, Propaganda, Street Food, Tourism, News and Briefs

Eva Holland is co-editor of World Hum. She is a former associate editor at Up Here and Up Here Business magazines, and a contributor to Vela. She's based in Canada's Yukon territory.


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